Cinedigm Launches Largest All-Digital Indie Film Release

[Mike’s Comments:] ScreenPens has long been a vocal proponent of digital films and theater projection conversion. This move by industry leader Cinedigm, along with its recently inked deals with Warner, Sony and the like means greater access opportunties for indie filmmakers and virtually eliminates the cost of 35 mm film conversion! 

Most indie filmmakers shoot in HD video today finding an easier, less espensive work flow. DV can quickly and safely be uploaded into todays digital on line / off line production systems to produce the finished cut. Eliminating the cost of conversion from digital HD to 35 mm removes a huge barrier in cost and opportunity for distribution into mainstream theaters around the world.

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October 5 Virtual Premiere and Q & A with Cast – LIVE from Madame Tussaud’s – to Kick Off Marketing Campaign

LOS ANGELES, Sep 30, 2009 (BUSINESS WIRE) — Cinedigm (NASDAQ:CIDM), the global leader in digital cinema, in association with Ullman Family Film Productions, will release the Matthew Modine feature OPA! on Friday, October 16 in approximately 300 theaters nationwide. To kick off the campaign, Cinedigm will offer a simulcast screening of the film, coupled with a LIVE question-and-answer session with the cast, in 50 cities across the country on Monday, October 5, 2009. The LIVE event, which utilizes CineLiveTM technology, will give audience members in these markets a sneak preview of the film and the chance to participate in an in-theater Q & A with Modine, his co-stars Agni Scott and Alki David, moderated by French Stewart (Modine’s co-star at the Geffen Playhouse), all appearing via satellite from Los Angeles’ Madame Tussaud’s.

At the LIVE event on October 5, Modine and cast will take questions via text message from audience members nationwide, in an event designed to celebrate the film but to also raise awareness for Susan G. Komen for the Cure(R), the global leader of the breast cancer awareness movement.

Cinedigm, in support of Susan G. Komen for the Cure(R) and Breast Cancer Awareness Month (October), also will promote a “text to donate” option during the LIVE Q&A and Susan G. Komen for the Cure(R) PSAs will run on Cinedigm’s nearly 3,000 advertising screens nationwide during October. Since its inception in 1982, Susan G. Komen for the Cure(R) has invested more than $1 billion toward breast cancer research.

“CineLiveTM brings the experience of a live premiere – something that was formerly limited to Los Angeles and New York — to moviegoers nationwide, giving them an opportunity to see and interact with their favorite stars from their local multiplex,” said Bud Mayo, CEO of Cinedigm. “CineLiveTM is the future of movie-going.”

Directed by Udayan Prasad, OPA! stars Modine, Agni Scott, Alki David and Richard Griffiths.

via Cinedigm Launches the Largest All-Digital Independent Film Release With OPA! on October 16, 2009.

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