Talking with Jon Reiss, Author of ‘Think Outside the Box Office’

[Mike’s Comments:] here’s a very interesting audio interview by Scott Kirsner discussing Author/Filmmaker Jon Reiss’ new book on how we need to think outside the typical Box Office world to hammer our stake into the new film psyche http://bit.ly/think_outside

Repost from: “Talking with Jon Reiss, Author of ‘Think Outside the Box Office’ via CinemaTech by Scott Kirsner on 11/17/09

Back in September, I [Scott Kirsner] sat down with filmmaker Jon Reiss to talk about his forthcoming book, Think Outside the Box Office: The Ultimate Guide to Film Distribution and Marketing for the Digital Era.’ Jon takes a very nuts-and-bolts approach to creating a distribution strategy that combines the best of the old world and the new world. The book just went on sale this week, and if you’re in New York, Jon is giving a presentation tonight at the IFCCenter. (Jon was a discussion leader at Distribution U. earlier this month in L.A., and the photo above is of him signing a few advance copies of Think Outside the Box Office at that event.)

In our conversation, we talked about:

– Why filmmakers still feel compelled to make feature-length films, when everyone is watching short videos on the Internet

– Developing a marketing and distribution strategy before you hit the festival circuit

– Thinking about your core audience, especially if you’re making a narrative feature or a doc on a broad societal issue

– Services Jon recommends for selling DVDs and digital downloads.

You can download the MP3 (it runs about 14 minutes) here, or just click “play” below. http://bit.ly/think_outside

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